Building a complete digital platform for Yorkshire Bloodworks.

Yorkshire Bloodworks went from concept to fully operational digital healthcare business. The platform Codapt built gave Lyndsey and Michelle everything they needed to launch with confidence: a professional brand identity, a client-facing website, and a booking system that takes appointments around the clock from day one.

For clients, the experience delivers exactly what the NHS pathway cannot: speed and breadth. Instead of waiting weeks for a GP appointment and then waiting again for narrow, condition-specific results, clients book online, attend their appointment, and receive comprehensive panel results that screen across a wide range of health markers. Issues that need further investigation are flagged clearly, giving clients actionable data to take to their GP. It is peace of mind testing, made accessible.

Automated SMS reminders reduced no-shows by 30%, a critical metric for a new business where every appointment slot counts. The SMS confirmation system eliminated booking errors and ensured every client arrived prepared for their test, reducing chair time and increasing the number of appointments the business can handle each day.

The financial dashboard gave the founders real-time visibility into revenue, bookings, and business performance from launch, replacing guesswork with data. The CRM built a growing client database with full history, supporting repeat bookings, targeted SMS marketing campaigns for new test panels, and the kind of client relationship management that turns first-time visitors into returning customers.

What started as a gap in the market is now a thriving healthcare business, built entirely on the digital platform Faretext and Codapt created. Every client touchpoint, from first booking to results notification, is powered by the bespoke technology and SMS infrastructure behind it.