Cookie Policy

How we use cookies and tracking technologies

Last updated: February 2026

Introduction

Faretext Limited ("we", "us", or "our") uses cookies and similar tracking technologies on faretext.co.uk to enhance your browsing experience, analyse website usage, and improve our services. This policy explains what cookies are, how we use them, which third-party services may set cookies on your device, and how you can manage your preferences.

The cookies used on this website do not store any personally identifiable information. By continuing to use our website, you consent to the use of cookies in accordance with this policy and the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) 2003 (as amended).

What are cookies?

A cookie is a small text file that is placed on your computer, tablet, or mobile device when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to the website operator. Each cookie is unique to your web browser and contains an anonymous identifier, the site name, and numeric values that only the originating server can read.

Cookies serve various purposes, including remembering your preferences, understanding how you interact with our website, and helping us improve performance and user experience.

How we use cookies

We use the following categories of cookies on our website:

Essential cookies

These cookies are strictly necessary for the website to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or completing forms. Without these cookies, certain parts of the website may not work as intended.

You can configure your browser to block or alert you about these cookies, but some areas of the site may not function correctly if you do so.

Analytics cookies

We use analytics cookies to understand how visitors interact with our website. These cookies collect information such as the number of visitors, which pages are viewed most frequently, how visitors navigate between pages, and how long they spend on the site. All data collected by analytics cookies is aggregated and anonymous.

This information helps us improve the structure, content, and performance of our website.

Performance cookies

Performance cookies collect anonymous data about how visitors engage with our website, including which pages generate errors and how quickly pages load. These cookies do not collect information that identifies individual visitors.

The data is used solely to improve how the website works and to provide a better user experience.

Functionality cookies

Functionality cookies allow the website to remember choices you make, such as your language preference or region, and to provide enhanced, personalised features. These cookies may also be used to remember changes you have made to text size, fonts, and other customisable elements of the site.

The information collected by these cookies may be anonymised and cannot be used to track your activity on other websites.

Third-party services

We use the following third-party services that may set cookies on your device when you visit our website:

Service Purpose Privacy policy
Google Analytics (GA4) Website performance analytics, page views, navigation patterns, visit duration, and device information Google Privacy Policy
Microsoft Clarity User behaviour analysis, heatmaps, session recordings, and interaction metrics Microsoft Privacy Policy
Google Tag Manager Tag management and deployment of analytics and marketing scripts Google Privacy Policy

These third-party services process data in accordance with their own privacy policies. We recommend reviewing these policies to understand how your data may be used. Where data is transferred outside the UK, appropriate safeguards are in place as required by UK data protection law.

Your consent

In accordance with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, we will obtain your consent before placing non-essential cookies on your device. Essential cookies that are strictly necessary for the website to function do not require consent.

When you first visit our website, you will be presented with a cookie banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time through your browser settings.

Managing cookies

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies at any time. Below are links to cookie management instructions for the most common browsers:

  • Google Chrome — Settings > Privacy and Security > Cookies and other site data
  • Microsoft Edge — Settings > Privacy, search, and services > Cookies and site permissions
  • Mozilla Firefox — Settings > Privacy & Security > Cookies and Site Data
  • Safari — Preferences > Privacy > Manage Website Data

If you choose to block or delete cookies, some features of our website may not work as intended. Essential cookies are required for core functionality and cannot be disabled without affecting the operation of the site.

You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

Additional resources

For more general information about cookies and how they work, you can visit www.aboutcookies.org or www.allaboutcookies.org. The Information Commissioner's Office (ICO) also provides guidance on cookies and similar technologies at ico.org.uk.

Please note that Faretext is not responsible for the content of external websites.

Changes to this policy

We may update this cookie policy from time to time to reflect changes in legislation, technology, or our business practices. Any significant changes will be communicated through a notice on our website. We recommend reviewing this policy periodically to stay informed about how we use cookies.

This policy forms part of our agreement and should be read alongside our Terms of Service and Privacy Policy.

Contact us

If you have any questions about this cookie policy or how we use cookies, please contact us:

  • Email: info@faretext.co.uk
  • Phone: 0330 998 0022
  • Post: Faretext Limited, 9 Main Road, Bilton, Hull, HU11 4AP

Faretext Limited, registered in England & Wales #08379209. ICO Registration #ZA054854.

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