Embedding reliable SMS into the UK's leading optician management system.

The Faretext SMS API was integrated directly into the Blink OMS platform, enabling seamless messaging for every optician practice. Key capabilities include:

• Automatic account provisioning: when a new practice joins Blink OMS, a dedicated Faretext SMS account is created automatically via the API
• Collection notifications: automated alerts when glasses or contact lenses are ready for collection, reducing unnecessary phone calls
• Eye test recalls: automated recall messages ensure patients book their next eye test on schedule

Blink OMS acts as a reseller, providing their practice customers with Faretext messaging infrastructure under the Blink brand, while Faretext handles delivery, compliance and reporting behind the scenes.

Practices can send targeted SMS promotions to patient segments directly from the Blink dashboard, promoting offers on lenses, frames and eye health services. Campaign analytics and delivery reporting are built into the platform for complete visibility.

Patients receive automated SMS reminders ahead of eye tests, contact lens checks and follow-up appointments, dramatically reducing no-show rates across all connected practices. Reminders are configured per-practice with customisable timing and messaging.