Hospitality

Unifying multi-site hospitality operations for the Northern Collective.

Client

The Northern Collective

Hospitality

Business type

Medium Business · Multi-site

Services

SMS API SMS Marketing SMS Reminders Codapt Software

Solutions

Business SMS SMS for Web

Client

The Northern Collective

Hospitality

Business type

Medium Business · Multi-site

Services

SMS API SMS Marketing SMS Reminders Codapt Software

Solutions

Business SMS SMS for Web
01

The challenge

Understanding the problem.

The Northern Collective operates multiple hospitality venues across Sheffield, including restaurants and bars. Before the management portal was built, the business relied on a patchwork of disconnected systems - Square for POS, Rotaready for staff scheduling, MarketMan for purchasing, Sage for accounting, and spreadsheets for everything else. There was no single view of performance across sites. Managers spent hours each week manually pulling data from different platforms, copying figures into spreadsheets, and trying to reconcile numbers that never quite matched. Staff cost ratios, gross profit margins, and KPI tracking were all done by hand, days after the data was relevant. Communication was equally fragmented. Shift changes, site closures, compliance alerts, and performance updates were handled through a mix of WhatsApp groups, email chains, and verbal handovers - unreliable channels where critical messages were routinely missed or buried. When a venue hit a sales target or a compliance issue needed urgent attention, there was no guaranteed way to reach the right people instantly. The business needed a centralised operations platform built by Codapt with a direct, immediate SMS messaging channel built in from the start.
02

The solution

How Faretext helped.

SMS API

The Faretext SMS API is integrated directly into the Northern Collective management portal's event system. When daily takings fall below target, when a compliance inspection score drops, when a staff cost ratio exceeds threshold, or when a payment reconciliation discrepancy is detected, automated SMS alerts fire immediately to the relevant managers.

No logging in, no checking dashboards, no waiting for the weekly meeting to discover a problem that started days ago.

Explore SMS API
API Alerts
Live
0 alerts today
Avg response: 0s 0% delivered
14:32 Takings below target Alert
12:15 Staff cost ratio 32% Warning
09:00 Compliance score 98% Pass
08:45 Opening checklist missed Alert
07:30 Daily report sent Pass
Critical 12% Warning 23% Pass 65%
13 venues monitored

SMS Reminders

SMS reminders handle the time-sensitive communications that hospitality demands. Shift confirmation messages, last-minute cover requests, rota change notifications, and site closure alerts all send automatically through the Faretext API. When Rotaready shift data syncs into the portal, any changes trigger instant SMS notifications to affected staff.

Explore SMS Reminders
Reminders
Staff · Today
0 shifts confirmed
3 updates · 1 urgent via Rotaready
07:00 Shift confirmed — The Dore Sent
07:00 Rota change — Cross Scythes Update
06:30 Cover needed — Vintners Urgent
06:00 Shift confirmed — Bank House Sent
06:00 Open prep reminder — Greystones Sent
The Dore 6 sent
Cross Scythes 4 sent
Bank House 3 sent
124 staff across 13 sites

SMS Marketing

The portal includes SMS marketing capabilities for guest-facing communications. Event promotions, seasonal menus, booking confirmations, and special offers are sent through the Faretext API with full delivery tracking and campaign analytics. Each venue can run independent campaigns while the central team maintains oversight of messaging volumes and credit usage.

Explore SMS Marketing
Marketing
Campaigns · Mar
0 messages sent
0% vs Feb 0% open rate
Mother's Day Menu 1,240 sent
Spring Tasting Event 890 sent
Booking Confirmations 2,702 auto
Weekend Offers 680 sent
The Dore 1,420 guests
Cross Scythes 980 guests
Bank House 870 guests
13 venues · guest database

Codapt Software

The bespoke management portal was built by Codapt, consolidating every aspect of multi-site hospitality operations into a single dashboard. Key features include:

  • 15+ integrations: Square POS, EposNow, ICRTouch, Dojo, Stripe, SumUp, Zettle, Worldpay, Rotaready, MarketMan, Access Procure Wizard, Sage, QuickBooks, Xero, FreeAgent, ResDiary
  • KPI & bonus tracking: weekly performance summaries with site-by-site breakdowns and automated bonus notifications
  • Role-based access: granular permissions across eight modules ensuring each team member sees only what they need
  • Compliance module: inspection scores, food safety records, and action items with automated SMS follow-ups
Explore Codapt Software
Sales
Today Y'day Week Month
£0 inc. VAT
0% vs last week 0 orders
M T W T F S S
Wet 45% Dry 51% Other 4%
The Dore £0
Bank House £0
Cross Scythes £0
Vintners £0
+ 9 more sites

0%

SMS open rate

0

modules

0+

integrations

0%

uptime

03

The results

Measurable impact.

The Northern Collective portal transformed a fragmented operation into a data-driven hospitality business. What previously required hours of manual data gathering across disconnected systems now happens automatically, with real-time dashboards and instant SMS alerts keeping the entire team aligned.

Sales performance, staff cost ratios, purchasing margins, and compliance scores are visible across all sites from a single screen. Period-over-period comparisons surface trends that were previously invisible, enabling faster decision-making on pricing, staffing levels, and supplier negotiations.

The SMS integration eliminated the communication gaps that plague multi-site hospitality operations. Critical alerts reach the right people within seconds - not hours or days later when the damage is already done. Staff scheduling notifications reduced no-shows and last-minute scrambles. Marketing campaigns drive measurable footfall with delivery confirmation on every message sent.

With automated reconciliation catching discrepancies that manual processes missed, the financial accuracy of the business improved significantly. The quarterly bonus system, tracked in real time with SMS milestone notifications, created a direct link between individual performance and reward that the team can see and respond to immediately.

"The portal has completely changed how we run the business. Having everything in one place - sales, staff costs, purchasing, compliance - means we make better decisions faster. The SMS alerts keep us on top of everything without having to log in."

Sam Bell, Managing Director

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