faretext

Privacy Policy

Last updated: February 2019

Introduction

Faretext Limited operates as the Data Controller for personal information collected through our services and websites (www.faretext.co.uk and www.oello.co.uk). The company is registered with the UK Information Commissioner's Office under number ZA054854.

1. Definitions

For the purposes of this Privacy Policy:

  • Account Data means activity information such as campaign history and transaction records.
  • Personal Data means any information identifying an individual.
  • Usage Data means automatically collected information about service access.
  • Customer Data means personal information users upload to the service.
  • Data Controller means the entity determining the purposes and means of data processing.
  • Data Processor means the entity processing data on behalf of the Data Controller.

2. Information We Collect

Faretext collects the following categories of data:

Personal Data includes email address, first name and last name, telephone number, mobile number, address, IP address, cookies and usage data.

Usage Data encompasses browser type, visited pages, visit duration, and device identifiers.

Account Data tracks campaigns, message history, and transaction records.

Tracking Cookies: We use session, preference, and security cookies for service operations and user preferences.

3. How We Use Your Information

Personal data is used exclusively for disclosed purposes: account enquiries, service provision, payment processing, order fulfilment, contract obligations, website security maintenance, and soliciting feedback.

Marketing communications require explicit consent. For customer data uploads, Faretext acts as a Data Processor while users serve as Data Controllers, with responsibility for GDPR compliance resting on the user.

4. Retention of Data

Data retention extends as long as is necessary for the relevant service or per contractual terms. Inactive accounts (12+ months) result in user information deletion while message history persists for 24 months before permanent removal. Data is retained only as needed for legal obligations and dispute resolution.

5. Transfer of Data

Personal data storage occurs within the European Economic Area on ISO27001-accredited servers. Customer data transfers are encrypted and stored in the EEA. International transfers by GDPR-compliant service providers are protected under the EU-US Privacy Shield framework.

6. Disclosure of Data

Data may be disclosed during business transactions (mergers, acquisitions) with prior notice. Lawful disclosure occurs when required by law or valid public authority requests. Disclosure also happens when necessary to comply with legal obligations, protect rights or property, investigate wrongdoing, ensure user safety, or defend against legal liability.

7. Security of Data

While no transmission method is 100% secure, Faretext implements robust security measures after data receipt. Users bear responsibility for password confidentiality.

8. Your Rights

You may opt out of marketing communications through preference settings. Your rights include:

  • Accessing your personal data
  • Rectifying inaccuracies in your data
  • Halting processing during objection resolution
  • Requesting deletion of your data (with possible exceptions)
  • Data portability in standard formats

Requests typically receive responses within 30 days. Unaddressed complaints may be escalated to the ICO at www.ico.org.uk or 0303 123 1113.

9. Service Providers

Faretext does not and will not sell personal data about our customers.

Third-party services include:

  • Google Analytics - tracks website traffic; users can opt out via browser add-on
  • Payment processors - Stripe and GoCardless handle payment information under PCI-DSS standards
  • Additional providers - Microsoft OneDrive, Google services, OVH hosting, PayPal, OneSignal, MailChimp, Mailjet, ZoHo CRM, and Sage accounting

Third parties accessing data are contractually obligated against unauthorised disclosure or use.

10. Links to Other Sites

This policy applies solely to Faretext websites. External links create no responsibility for third-party privacy practices.

11. Children's Privacy

Our services are not directed toward individuals under 16. We take steps to remove Personal Data from children upon discovery.

12. Sensitive Personal Data

Faretext does not knowingly collect GDPR-defined sensitive data categories.

13. Changes to This Policy

Updates are posted with prior notification and an updated effective date. Periodic review is recommended.

14. Contact

Data protection enquiries can be directed to:

  • Email: dataprotection@faretext.co.uk
  • Phone: 01142 945 993
  • Address: The Data Protection Officer, Faretext Limited, 9 Main Road, Bilton, Hull, East Yorkshire, HU11 4AP

Faretext Limited, registered in England & Wales #08379209. ICO Registration #ZA054854.