SMS services.

Adaptable, reliable & efficient SMS routing

Ten services built on the same infrastructure: our own SMSC with direct UK SMS routes. Whether you need API integration, a web-based app, or want to send straight from your email inbox, every message travels the same direct route to the mobile network. No third-party aggregators, no unnecessary hops. Choose the text messaging service that fits how your business communicates with its customers.

get started view pricing
8 SMS services Direct UK routes 98.5% delivery UK-based support

How You Send

Three ways to connect.

Every business sends differently. Pick the integration that matches your technical capability and workflow. All three deliver via our direct SMS routes: reliable, network-sanctioned UK connections with like-for-like back-ups, full coverage and dynamic sender IDs.

01

SMS API

A high-performance text message API that integrates into your software in minutes. Connect via REST API or SMPP with code examples in PHP, Python, Node.js, C#, Java, Ruby, and cURL. Direct UK network routes deliver 98.5% of messages with real-time delivery receipts. Both API key and legacy authentication supported.

explore sms api developer api docs
Throughput 600 msg/sec
Languages 7 supported
Best for Developers
02

Oello SMS App

The code-free way to send business SMS, straight from your browser. Campaign builder, contact management, two-way messaging, and real-time delivery analytics. All the power of an API without writing a single line of code. No software to install, no technical knowledge required.

explore oello
Setup No code required
Platform Web-based
Best for Non-technical teams
03

Email to SMS

The simplest way to send business SMS, straight from your inbox. No software to install, no code to write, no training needed. Send from Outlook, Gmail, or any email client. Supports two-way SMS-to-email replies, automatic signature stripping, and link shortening. Pay as you go with zero upfront costs.

explore email to sms
Integration Zero: use existing email
Two-way SMS-to-email replies
Best for Anyone with email

What You Send

Purpose-built for outcomes.

Each solution is designed around a specific business goal: promoting, reminding, or listening. Ready to use with any of the three delivery methods above.

04

SMS Marketing

The most direct form of advertising. Text messages are read within 90 seconds and opened at rates email cannot match. Personalised campaigns with merge fields, scheduling, trackable links, and ready-made templates for promotions, invitations, flash sales, and loyalty rewards. QR code opt-in and GDPR compliance built in.

explore sms marketing
Open rate 98%
Response rate 45%
ROI £71 per £1 spent
05

SMS Reminders

Appointment confirmations, delivery notifications, payment reminders, and one-time passcodes, all automated, personalised, and delivered to any phone. No app required. Reduce missed appointments, improve customer trust, and give your operations a reliable notification channel that works on every mobile device.

explore sms reminders
Read within 90 seconds
No-show reduction Up to 40%
Works on Any phone
06

SMS Surveys

Customisable workflow builder with automated response handling, smart logic branching, flexible question formats, and real-time reporting. Capture genuine customer feedback with response rates that online surveys cannot match. No coding required. Build, schedule, and analyse surveys entirely from the web interface. GDPR compliant with free inbound replies.

explore sms surveys
Response rate 90%+
Setup No coding required
Inbound replies Free

How You Enhance

Extend your reach.

Global coverage for international messaging and flexible add-ons that complement every service listed above.

07

International SMS

Global business messaging is a minefield of sender ID restrictions, registration requirements, template pre-approvals, content filtering rules, quiet hours, and language requirements. We navigate every complexity so you do not have to, from EU GDPR to Indian DLT registration. Transparent delivery reporting, competitive per-country pricing, and expert guidance on regulations for every destination.

explore international sms
Countries 230+
Delivery confirmation Network-level
Compliance Expert guidance
08

Flexible SMS Add-ons

Extend any service with optional features that make your SMS work harder. Dedicated reply numbers for two-way conversations, keyword processing for automated responses, HLR lookup for number validation and data cleansing, short-codes for memorable inbound numbers, SMPP connections for high-volume throughput, mini URL generation for trackable links, QR code creation for print campaigns, email forwarding of replies, and managed services where our team handles everything for you.

Available with All services
Options 9+ add-ons
Commitment Pay as you go

Beyond SMS

More than messaging.

IoT connectivity, bespoke software, and rich messaging on WhatsApp. Services that extend your communication platform beyond SMS.

IoT SIM Cards

Multi-network IoT connectivity with industrial-grade SIMs for fleet tracking, smart metering, and remote monitoring.

explore

Codapt Software

Custom software development, API integration, and business intelligence from our UK-based development team.

explore

More Beyond SMS

RCS rich messaging, WhatsApp Business, and more. Explore the full range of services that extend your platform beyond SMS.

explore

Which Is Right For You

Start here.

"I have a development team"

Integrate directly into your software with code examples in 7 languages.

SMS API
explore

"I need a visual interface"

Campaign builder, analytics, and contact management from your browser.

Oello SMS App
explore

"I just want to send from email"

Send texts from Outlook or Gmail with zero setup.

Email to SMS
explore

"I want to promote my business"

98% open rate campaigns with personalisation and scheduling.

SMS Marketing
explore

"I need to reduce no-shows"

Automated appointment confirmations and delivery notifications.

SMS Reminders
explore

"I want customer feedback"

90%+ response rate workflows with automated handling.

SMS Surveys
explore

FAQS

SMS services FAQ.

Bulk SMS and business text messaging are one and the same: the ability to send large volumes of text messages to customers, staff, or stakeholders. Messages are typically used for two purposes, marketing (promotions, flash sales, event invitations) or notification (appointment reminders, delivery updates, one-time passcodes). Every message sent through Faretext travels via our direct UK SMS routes, meaning your texts are delivered straight to the mobile network without third-party aggregators or unnecessary hops.
Direct SMS routes mean your messages are sent straight from our SMSC to the UK mobile networks, bypassing third-party aggregators that add latency, reduce reliability, and inflate costs. Messages processed through our direct routes achieve delivery rates consistently above 98.5%, with full reporting on every message. We also maintain like-for-like back-up routes so if a primary route is temporarily unavailable, your messages are automatically rerouted without any interruption to service.
It depends on your technical capability. If you have a development team and want to integrate SMS directly into your software, CRM, or application, the SMS API is the best fit. It supports 7 programming languages and handles up to 600 messages per second. If you prefer a visual interface with no coding required, Oello gives you campaign management, contact lists, and analytics from your browser. If you just want to send texts from your existing email client with zero setup, Email to SMS lets you send from Outlook or Gmail immediately. All three use the same direct UK routes and deliver the same quality.
Yes. SMS is one of the most cost-effective and targeted forms of direct marketing. Text messages have a 98% open rate compared to around 20-30% for email, and most are read within 90 seconds of delivery. Our SMS Marketing service includes personalised campaigns with merge fields, scheduling, trackable links, ready-made templates, QR code opt-in for building subscriber lists, and full GDPR compliance. It is one of the fastest growing areas in digital advertising, with an average return of £71 for every £1 spent.
Yes. Our International SMS service covers 230+ countries with direct carrier routes and transparent per-country pricing. International messaging comes with its own complexities, including sender ID restrictions, registration requirements, template pre-approvals, content filtering, quiet hours, and language rules, which we navigate for you. We provide expert compliance guidance for every destination and network-level delivery confirmation, not just submission receipts.
Beyond the core services, we offer a range of flexible add-ons: dedicated reply numbers for two-way conversations, keyword processing (BOOK, INFO, STOP, HELP) for automated responses, HLR lookup for number validation and data cleansing, short-codes (5, 6, or 8-digit memorable numbers), SMPP connections for high-volume throughput up to 600 messages per second, mini URL generation for trackable links, QR code creation, email forwarding of replies, and managed services where our team handles your campaigns for you.
Healthy data practices are essential for effective SMS. We recommend regular data cleansing using our HLR lookup utility, which validates numbers in real time and identifies deactivated, invalid, or ported numbers before you send. For marketing, all contacts must be opted in under GDPR. Our keyword and QR code opt-in tools make it straightforward to build compliant subscriber lists. Clean data means higher delivery rates, lower costs, and better engagement.
No. All Faretext services are pay as you go with no minimum contract, no setup fees, and no hidden charges. SMS credits do not expire provided your account remains active. You can start with 25 free credits to test any service before committing. Our UK-based support team is available by phone on 01142 945 993 or by email at hello@faretext.co.uk.

Not sure which service is right for you?

Talk to our UK-based team. We will help you find the best fit for your business, no pressure, no hard sell.

get in touch view pricing

25 free credits to test. No commitment required. 01142 945 993.

We value your privacy

We use cookies to enhance your browsing experience, analyse site traffic, and serve personalised content. You can choose which categories of cookies you allow below. cookies | privacy | terms | anti-spam