Web communications.

SMS integrated into every website touchpoint

Your website generates leads, bookings, and enquiries — but what happens next? Email confirmations sit unread for hours. Phone calls go unanswered. SMS bridges that gap with instant form confirmations, real-time notifications, and a browser-based dashboard that lets your team manage all messaging from one place. No app downloads, no complex integrations — just your website, powered by SMS.

get started explore oello
Direct UK routes 98% open rate Web-based platform No code needed

The Web-SMS Connection

Your website, powered by SMS.

Every web interaction — a form submission, a booking request, an account sign-up — is an opportunity to engage your customer instantly. While email confirmations sit in crowded inboxes, SMS arrives in seconds with a 98% open rate. Connect your website forms, booking systems, and customer portals to SMS and transform passive web interactions into real-time customer conversations.

sms api
Contact Form
SMS Delivered

YourBrand

Thanks for your enquiry, Sarah! We've received your message and will be in touch within the hour.

Integration Points

Where SMS meets your website.

Every touchpoint on your website can trigger an instant SMS — here are the most common integration points.

Contact form confirmations

Instantly confirm enquiry receipt the moment a visitor submits your contact form. No more wondering if the form actually worked.

Booking & appointment widgets

Send automatic confirmation and reminder texts when customers book through your website calendar or scheduling widget.

Account verification

Protect user accounts with SMS-based 2FA codes during registration and login — the most trusted verification method for web apps.

Live chat fallback

When visitors leave your site mid-conversation, continue the dialogue via SMS. No internet connection or app required on their end.

Order notifications

Trigger order confirmations, dispatch alerts, and delivery updates directly from your website's checkout and fulfilment workflow.

Customer portal alerts

Notify customers via SMS when there are updates in their online account — new invoices, support replies, or document uploads.

Oello — Web SMS Dashboard

Send SMS from your browser.

Oello is our web-based SMS platform — no software to install, no code to write, no technical skills required. Log in from any browser, manage your contacts, create campaigns, and send messages to individuals or thousands. It's the simplest way to add SMS to your website workflow without touching a single line of code.

go code-free explore oello
Browser-based — works on any device
Send campaigns to thousands instantly
Contact management & group imports
Real-time delivery reports & analytics
Two-way messaging with reply numbers
Custom sender ID (your business name)
Message templates & personalisation
Pay-as-you-go, no monthly fees
25 free credits to get started
UK-based support team

Three Ways to Connect

Choose your integration method.

Whether you're a developer, a marketing team, or somewhere in between — there's a way to connect that fits.

For developers

SMS API

Integrate SMS directly into your website's backend. Trigger messages from form submissions, user actions, or scheduled events with full programmatic control.

  • RESTful endpoints with JSON
  • Webhook callbacks for replies
  • 600 msg/sec throughput
  • Multi-language code samples
learn more

For teams

Email to SMS

Send text messages from your existing email workflows. If your website triggers email notifications, simply route them through our email-to-SMS gateway.

  • Works with any email system
  • No code changes needed
  • CRM & automation compatible
  • Reply handling included
learn more

For everyone

Oello

Our web-based SMS dashboard. Manage contacts, send campaigns, and track delivery — all from your browser. The easiest way to add SMS to your website toolkit.

  • No technical setup required
  • Contact groups & imports
  • Templates & scheduling
  • Real-time delivery reports
learn more

How It Works

Four steps to go live.

Adding SMS to your website is straightforward — here's how to get started.

01

Add SMS to your website

Sign up via our connect page, choose your integration method (API, email-to-SMS, or Oello), and receive your credentials within minutes.

02

Configure your triggers

Set up the events that trigger SMS messages — form submissions, booking confirmations, account sign-ups, or any other website action you choose.

03

Personalise your messages

Create message templates with dynamic fields that pull in customer names, booking details, order numbers, and other data from your website.

04

Go live and monitor

Launch your SMS integration and track delivery in real time. Monitor open rates, reply handling, and message performance from your dashboard.

create your account

Why Faretext

Built for UK business.

Faretext has been helping UK businesses communicate via SMS for over 13 years. We connect directly to UK mobile networks for the fastest, most reliable delivery — no resellers, no middlemen. With over 500 million messages delivered and 1,000+ business customers, we understand what matters: messages that arrive, pricing that's fair, and support that's actually helpful.

500M+ messages | 1,000+ customers | 13+ years
get started about us
Direct UK network routes — no resellers
Pay-as-you-go pricing, no contracts
25 free credits to test the platform
Custom sender IDs (alphanumeric)
GDPR compliant with UK data storage
Automatic opt-out handling (STOP replies)
Real-time delivery reports
Dedicated UK-based support team
Scheduled sending & contact management
International SMS to 200+ countries

FAQS

Web Communications FAQs.

There are three ways to add SMS to your website. Our SMS API lets developers trigger messages from any website event (form submissions, bookings, sign-ups) with simple HTTPS requests. Email-to-SMS works with your existing email notifications — route them through our gateway to convert them into text messages. And Oello provides a browser-based dashboard for managing SMS without any code at all.
Yes — this is one of the most popular web-to-SMS use cases. When a visitor submits your contact form, your website sends a request to our API with the visitor's phone number and a confirmation message. The SMS is delivered within seconds, confirming receipt while the enquiry is still fresh. This works with any form builder or CMS — WordPress, Shopify, custom PHP, React, and more.
Not necessarily. If you want to use our Oello platform, no technical skills are required at all — it's a web-based dashboard you access from your browser. For email-to-SMS, if your website already sends email notifications, you can route them to our gateway with minimal configuration. The SMS API does require developer integration, but our code samples and documentation make it straightforward — most developers send their first message within 15 minutes.
Oello is our web-based SMS management platform. You log in from any browser, upload or manage contacts, create message templates, and send campaigns — all without writing code. While it doesn't directly integrate with your website's backend like the API does, it's perfect for teams who want to send manual or scheduled SMS alongside their website operations. Think of it as your SMS control centre, accessible from anywhere.
Absolutely. When your website sends a request to our API, you can include any data collected from the form — customer name, booking reference, appointment date, product details, or any custom field. Our API inserts these into your message template, creating personalised messages for each recipient. Personalised messages significantly improve engagement rates compared to generic texts.
Typically within 1-3 seconds. When your website sends a request to our API, we process it instantly and route it directly to the recipient's mobile network. There's no queuing or batch processing — each message is sent individually in real time. This speed is what makes SMS ideal for time-sensitive confirmations like booking receipts and verification codes.
Yes, when implemented correctly. Transactional messages (form confirmations, booking reminders, verification codes) fall under "legitimate interest" and don't require marketing consent. For promotional messages, you need explicit opt-in consent — typically collected via a checkbox on your web form. Faretext automatically handles STOP/opt-out replies and maintains your suppression list. All data is stored on UK-based servers in compliance with GDPR requirements.
UK SMS messages typically cost between 3p and 7p each, depending on your volume. There are no setup fees, no monthly charges, and no minimum commitments — you only pay for messages you send. We provide 25 free credits when you sign up so you can test the integration before committing. Visit our pricing page for current rates and volume discounts.

Related insights

How to Choose an SMS Provider: A Practical Guide for UK Businesses
Tips & Guides
Faretext Blog
Tips & Guides 11 Mar 2025

How to Choose an SMS Provider: A Practical Guide for UK Businesses

Not all SMS providers are equal. From carrier connections and pricing transparency to fraud monitoring and support availability, here's what actually matters when choosing a business SMS provider.

read article →

4 min read
5 Things Every Business Should Know Before Sending Bulk SMS
Tips & Guides
Faretext Blog
Tips & Guides 13 Feb 2024

5 Things Every Business Should Know Before Sending Bulk SMS

Whether you're sending your first campaign or scaling up, these five fundamentals will help you get better results from business SMS — and stay on the right side of the regulations.

read article →

3 min read
How AI Is Making Business SMS Smarter
Technology
Faretext Blog
Technology 10 Jun 2025

How AI Is Making Business SMS Smarter

Artificial intelligence is transforming business SMS with smarter send times, predictive campaign analytics, natural language processing for two-way conversations, and automated personalisation at scale.

read article →

4 min read

Ready to add SMS to your website?

Join over 400 UK businesses sending smarter with Faretext.

get started explore oello

25 free credits to test. No contract. UK-based support.

We value your privacy

We use cookies to enhance your browsing experience, analyse site traffic, and serve personalised content. You can choose which categories of cookies you allow below. cookies | privacy | terms | anti-spam