Last updated: February 2019

Introduction

SMS, if used correctly, can be one of the most cost-effective and best ways of marketing or adding value to your business. However, Faretext is strictly opposed to the sending of unsolicited text messages, which we define as spam messages.

Spam Messages Defined

If you have not received consent from your customer to use their mobile number to contact them via SMS, then do not send messages as you may be breaking the law.

We define problematic messages as: any unsolicited, unexpected, or unwanted SMS text messages sent to mobile users in order to mislead them or extort their valuables from them.

User Requirements

All users of our platform must comply with the following principles:

• No false, invalid, or misleading information in the subject line or the body of SMS messages should be sent.
• No SMS must be sent to mobile subscribers without having previously obtained their consent.
• Text displayed must clearly state or illustrate the service or product that is offered.
• Marketing campaigns must clearly identify who is providing the service and include an appropriate opt-out.

Consent Requirements

All recipients must have explicitly opted in to receive messages. Faretext requires evidence of consent when requested. For marketing messages, recipients must have given prior explicit consent. For service messages (such as appointment reminders and delivery updates), consent is typically implied where the customer initiated the business relationship, but SMS communication should be referenced in your Privacy Policy.

Opt-Out Requirements

All marketing messages must include a clear and simple opt-out mechanism. When a recipient opts out, their request must be honoured immediately. Previously unsubscribed contacts cannot be re-added to any messaging list.

Enforcement

Any evidence of users not adhering to this anti-spam policy will cause immediate suspension of their associated SMS service and might also result in freezing of all SMS accounts. Two or more complaints in a 12-month period constitutes a material breach of our terms of service.

Reporting Spam

If you receive unwanted messages from a Faretext user, please report it to spam@faretext.co.uk. Please include:

• Your mobile number
• The date and time you received the message
• The contents of the message

For general enquiries about our anti-spam policy, please contact us at hello@faretext.co.uk or call 01142 945 993.

Faretext Limited, registered in England & Wales #08379209. ICO Registration #ZA054854.