Since we founded Faretext in 2013, our platform has been built primarily for developers and enterprise customers who integrate SMS via our API and SMPP connections. We are proud of that technical foundation. But we have always known there is a much larger audience of businesses who need SMS but do not have the technical resources to work with an API.
Today, we are changing that with the launch of Oello.
What is Oello?
Oello is a web-based SMS application that requires absolutely no coding, no API integration, and no technical setup. It is designed for small and medium-sized businesses, marketing teams, office managers, and anyone who needs to send professional text messages without involving a developer.
You sign up, log in, and start sending. It is genuinely that straightforward.
Features built for simplicity
We spent over a year designing Oello, and the guiding principle was always the same: remove every unnecessary step. The result is a clean, intuitive platform with everything you need and nothing you do not:
- Campaign builder — compose messages, personalise with merge fields, preview on a virtual handset, and send or schedule with a few clicks
- Contact management — import contacts from CSV files, create groups, and manage opt-outs automatically
- Delivery tracking — real-time delivery reports showing which messages were delivered, pending, or failed
- Two-way messaging — receive replies from customers and manage conversations in your inbox
- Branded Sender ID — send from your business name so recipients immediately recognise who the message is from
- Message templates — save commonly used messages as templates for quick reuse
Who is Oello for?
We built Oello for the businesses we kept hearing from who wanted to use SMS but felt locked out by the technical complexity of API integration. That includes:
- Independent retailers sending promotional SMS marketing offers to local customers
- Dental and GP practices sending appointment reminders
- Trades businesses confirming bookings and sending ETAs
- Restaurants managing reservations and table notifications
- Charities communicating with supporters and volunteers
- Schools and nurseries sending parent notifications
Same network, same reliability
Under the surface, Oello runs on exactly the same Tier 1 carrier connections and delivery infrastructure as our enterprise API. The simplicity of the interface does not come at the cost of reliability. Every Oello message is delivered through the same direct routes that our largest customers depend on, achieving the same 97-99% delivery rates.
How Oello compares to our other services
Faretext offers multiple ways to send business SMS, and Oello fills a specific gap in our product range:
- SMS API — for developers who need programmatic access and custom integrations
- SMPP — for enterprise customers sending at very high volumes
- Email-to-SMS — for anyone who wants to send texts directly from their email client
- Oello — for teams who want a dedicated web application with campaign management, contact lists, and reporting built in
Many of our customers use more than one method. A business might use Oello for their marketing team's campaigns while their development team uses the API for automated transactional messages.
Getting started is free
Oello is available now with pay-as-you-go pricing and no monthly commitments. You can register for a free account and receive 25 test credits to try the platform. Visit oello.co.uk to create your account, or contact us at hello@faretext.co.uk if you have questions. We think you will be impressed by how easy business SMS can be.
Frequently asked questions
Do I need any technical knowledge to use Oello?
No. Oello is designed for non-technical users. If you can use email, you can use Oello. There is no code, no API setup, and no technical configuration required.
Can I send SMS internationally with Oello?
Yes. Oello supports international SMS to over 190 countries, using the same Tier 1 routes as our enterprise platform.
Is Oello suitable for large campaigns?
Oello handles campaigns of any size, from a single message to thousands. For very high-volume sending or automated integrations, our API or SMPP connections may be more suitable.
